DIGITAL MARKETING

This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions. The live experience of analysing responses with analytical software, the launching of dummy display ads, creating optimisation of website through Google AdWords are some of the key features of the programme. Thanks to the vast amounts of targeting technology and capturing of data in digital marketing, advertisers are able to reach both large audiences and more granular segments without compromising scale. This includes being able to target by specific attribute including demographic, behavioural, psychographic, and more. Not only can marketers target groups of people, they can also target specific devices and even individual users regardless of what device they may be using.

Did you know that every organization needs a digital marketer to keep its business running? Become an all-round digital marketer and have in-depth understanding of Search engine optimization (SEO), Pay-per-click (PPC) advertising, Web design, Content marketing,  Social media marketing, email marketing, Marketing analytics and many more.

Learning Objectives

  • Exploring the emerging tools offered by the internet.
  • Access the realm of social media
  • Understand and estimate the mindset of the online consumer.
  • Design tools to enhance online consumer experiences.
  • Monitor, evaluate and iterate traffic-building activities for marketers.
  • Evaluate internet-marketing metrics and identify KPI.
  • Intergrade digital marketing and traditional marketing efforts.
  • Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.
  • Extracting consumer DNA and aid decision making in marketing.

Benefits of Digital Marketing

  • It helps you to create a data base for all your customers
  • A digital marketer gets worthwhile career opportunities with better pay checks.
  • Digital marketing gets you traffic without spending a dime, it is cost effective.

Outline

  • Exploring the emerging tools offered by the internet.
  • Access the realm of social media
  • Understand and estimate the mindset of the online consumer.
  • Design tools to enhance online consumer experiences.
  • Monitor, evaluate and iterate traffic-building activities for marketers.
  • Evaluate internet-marketing metrics and identify KPI.
  • Intergrade digital marketing and traditional marketing efforts.
  • Benefit the marketers through better consumer segmentation, forecasting consumer trends and consumer analytics.
  • Extracting consumer DNA and aid decision making in marketing.

Benefits of Digital Marketing

  • It helps you to create a data base for all your customers
  • A digital marketer gets worthwhile career opportunities with better pay checks.
  • Digital marketing gets you traffic without spending a dime, it is cost effective.
  • Digital marketing delivers higher ROI.

Course Details

Skills Required to run this Course: No Skills required

Program duration: 2 Months

Time: 10am to 2pm

Mode of Training: HYBRID (Class room and Virtual Live Classes Available)

Date: April 23, 30 May 7, 14, 21, 28, June 4, 11

Training Investment: ₦29,999

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