Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital media. Becoming a Certified Digital Marketing Professional will ensure you know the tools and skills needed to create a cohesive & effective online marketing strategy. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
Who should attend
Marketing Executives, Managers, Senior Management and IT Managers.
Business owners
Anyone responsible for developing and/or implementing a digital marketing strategyfor their organization.
Anyone looking to pursue a career in digital marketing.
What you'll learn
By earning this Diploma, you will be able to:
Increase your website’s visibility through Search Engine Optimization (SEO) techniques.
Drive qualified traffic to your website through Pay-Per-Click (PPC) advertising and execute digital display campaigns.
Capture, segment and manage email subscribers so you know how to plan and execute a successful email marketing campaign.
Use suitable social media channels for different business goals and objectives.
Measure and optimize your social media campaigns and leverage mobile marketing for its micro-targeting advantages.
Analyze and optimize your overall digital marketing activity and Create a formal digital marketing plan for your business.
Course Outline
Introduction to Digital Marketing
Search Marketing: SEO
Search Marketing: PPC
Digital Display Advertising (DDA)
Email Marketing
Social Media Marketing (Part 1)
Social Media Marketing (Part 2)
Mobile Marketing
Analytics
Strategy & Planning
We have trained individuals & delegates from companies you know.
Program details
Price
₦60,000
Venue
Hybrid: on-site or virtual
Duration
Dec 12th
Become a Certified Digital Marketer today
Kindly fill the form with your contact details and our training advisor will contact you quick to discuss about your Certified Digital Marketer training program.
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